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Ouch Point Graphic Poll Response.
Online Polling Tool by Murray Drives Value for Respondents Friday, January 30, 2009.

Opinion Research Corporation (ORC) is a leading global market research firm with offices across the U.S., Europe and Asia Pacific region, and a member of the infoGroup™ family of companies. You may know them from their work on the CNN/Opinion Research Corporation Poll.

ORC prides itself in integrating research and technology, so when they needed a website for their Ouch Point® Series of surveys, they turned to Murray for our expertise in creatively integrating technology into clients’ business initiatives. For Ouch Point, Murray created a fun site to showcase the poll results. The current poll is displayed prominently as a chart along with links to prior results. The whole site is topped by an custom-animated image of a frustrated consumer.

A password protected backend database allows ORC to add, edit and delete poll entries in multiple-choice and/or true-false format. Old polls are automatically archived as new ones are added.


About Murray.
Murray conceives and creates digital business communications that improve sales performance, promote consistent marketing and maximize employee efficiency. For over 30 years, the Murray client roster has been a who’s who of Fortune-level corporations. And, that tradition of excellence continues. Today’s active accounts include ADP, ADT, Johnson & Johnson, Verizon Wireless and Wyndham Hotel Group.

Murray.
Contact:  Wendy Flanagan
Phone: 908-362-8174 x111
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