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A better trained staff leads to increased sales and
improved customer service.
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2 Carhart Street
PO Box M
Blairstown, NJ 07825
P: 908.362.8174
E: Contact Us |
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Challenge.
Calvin Klein cosmetics needed an Intranet to provide counter sales people with training information.
Since sales representatives are actually employees of third-party retailers, access was a challenge. The
company needed an engaging training tool to educate these representatives regarding the company’s
brands and full product lines.
Action.
Murray developed a rich media disc-based Resource Library to educate their audience;
an Intranet on CD. Updated discs were published semi-annually and include; a full history of Calvin
Klein fragrance releases from the original Kate Moss Obsession campaigns to Crave. An interactive
timeline revealed historical context regarding the company and its brands. Product catalogues featured
details about each brand and master brand – an interactive trivia game added an element of fun.
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Results.
As counter clerks’ product knowledge has increased, they have been able to provide customers
with better service. As an added benefit, Calvin Klein has leveraged the disc to support internal
sales force training. 
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