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Custom generated Web forms for promotions/incentives.
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2 Carhart Street
PO Box M
Blairstown, NJ 07825
P: 908.362.8174
E: Contact Us |
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Challenge.
Galileo’s marketing team needed a way to quickly create promotion-specific landing pages to collect
and distribute leads in real-time.
Action.
Murray worked with Galileo to uncover the common elements for any Web landing form.
We discovered the existing variables, and where potential additions might arise. Murray designed and
programmed a Campaign Manager tool which can be used to configure and launch a Web form in
real-time and forward respondents’ lead information to defined distribution groups. The tool allowed
a marketing manager to set the specifics for what data is required, what is optional, and what header,
footer, and legal content would be. The system automatically generated a custom URL for use on outbound marketing materials such as ads, direct mail, email campaigns, banner ads,
newsletters and tradeshow materials.
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Results.
With Galileo Campaign Manager, Murray helped the marketing team to expedite their
rapidly-evolving promotion activity. They now can leverage a series of templates to quickly generate
unique forms, unique form fields, and tracking promotion IDs. Managers can export Excel sheets
as frequently as they want to review activity – for both sales and
marketing. 
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