|
|
|
|
|
 |
"BreakThrough" interactive video program reaches
20,000 US Employees with latest news and allows
them to respond to content.
|
|
|
|
|
 |
2 Carhart Street
PO Box M
Blairstown, NJ 07825
P: 908.362.8174
E: Contact Us |
|
Challenge.
Novartis wanted to reach all US employees each month in a way that would educate, inform and
motivate – to see themselves as part of a single culture and corporation.
Action.
For Murray, providing a voice to the viewer seemed critical to the program. Novartis agreed. So, we created a bi-directional communication vehicle.
Murray wrote, produced and directed a half hour monthly video program available to all US employees via
several channels. The program broadcasts in cafeterias, kiosks, and the
corporate Intranet.
Each episode was promoted via rich media e-mail. Murray built a Website, www.novartisbreakthrough.com,
where employees learned more about the program, and made suggestions about episodes.
The promotion and Website allowed the client to track effectiveness of the program including: readership,
distribution, editorial content preferences, and viewer participation in call-to-action programs.
|
|
|
Results.
When the announcement was made for divisions to be featured for their innovation and best
practices, calls started pouring in. More than 8,500 employees requested copies of the program. 
|
|
|