News & Insight:

PowerPool Plus gets a revived online presence

December 20, 2011

Murray worked with PowerPool Plus (P3) to give the company's website a complete overhaul and create an online presence that positions the company as a global leader in its industry. While P3 created their logo internally, Murray worked to incorporate the new identity into the site while highlighting key service offerings and product information. In addition, a new overview brochure was also designed for P3.

Driving Performance 360 logo & tagline

December 20, 2011

Murray helped the Driving Performance 360 to evolve their brand identity in 2 ways: logo concept & tagline creation. For the final logo rendering, Murray integrated the "d" and "p" from the program namesake to conceptually represent roads intersecting and create the feel of a continuous 360 degree loop. The tagline, while simple, perfectly states the program's goals and rewards.

Multi-touch campaign for ADP

December 20, 2011

Murray worked closely with ADP to design a campaign to roll out a unique, money-saving bundle offer. Coined "The Key to Savings," the message was spread across multiple touch points which included a key-shaped USB drive with a custom Flash animation, personalized postcard, and email with landing page. Each piece described the company's service offering and how the key to savings is "unlocked" when qualifying businesses combine the ADP Resource program with a workers' compensation policy through select carrier partners of ADP's affiliate, Automatic Data Processing Insurance Agency, Inc. (ADPIA).