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Creating, maintaining and distributing your brand assets – logos, usage guidelines, collateral,
templates or photography – is critical to your business.
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Murray makes it manageable with an
experienced brand development team combined with customized, brand asset management and marketing asset management Web solutions.
Murray marks of distinction.
Murray has three decades of brand design and implementation for corporations, products and divisions. Our work spans industries as well, from finance and pharmaceutical to transportation and technology. Whether an external corporate brand, a consumer-based product, or an internal initiative or operating unit, Murray marks of distinction have made an impact on business.
Protecting and managing your brand investment.
When you need to share creative assets across a distributed communications team or distribute assets to franchises or suppliers,
Murray can provide a
Content Management Solution
(CMS) that allows you to control the content in conjunction with your business structure.
Your custom online toolset can be designed to look like part of your Internet or Intranet,
and can offer levels of security access as needed.
The information you choose to publish is up to you. Sources, licensing, contributors, usage – we’ll customize
your application to reflect the items you need to track. Contributors in your company (or agency) can
be given access to upload assets through an easy-to-use interface. You choose levels of customizable
criteria to identify and categorize each asset; your descriptions further define each asset.
Our success in brand asset management is demonstrated at the Murray Service Marked
branduse.com.
Campaigns for success!
Perhaps most important, Murray can help you market your investment to encourage participation, recognition and ongoing return on investment. Whether a direct mail campaign with contests and incentives, a viral marketing campaign, trade ads, banner ads, or email… your promotional needs are as unique as your brand!
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© 2009 Murray. All rights Reserved |
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