Murray. Your Interactive Agency for Web and Application Design - About Us

When it’s time to demonstrate results – through design, marketing, business process, usability, and programming – the Murray team is tenacious about success.



	2 Carhart Street PO Box M Blairstown, NJ 07825 P: 908.362.8174 E: Contact Us

Where others see challenges and obstacles, Murray brings cross-departmental cooperation to identify existing strengths and processes and work within the infrastructure. Our team is more than the sum of their individual bios – it is knowledge-sharing and respect that makes Murray unique. We provide a balance of specialized, well-experienced talent, while maximizing productivity and containing costs. Murray’s team approach includes members from our strategy, creative and technology groups.

Dirk Herrmann.
Principal and Co-President
Murray has always sought to understand our client’s core objectives, look at the big picture and provide solutions that offer real results. We are proud of the fact that Murray has been creating outstanding web solutions for world-class companies for as long and anyone could."

Dirk Herrmann has over ten years of experience in developing successful web and other new media initiatives. His particular strength is in reengineering B2B processes where Sales and Marketing come together. He worked to define and refine Murray’s own D⁵ Methodology for Internet initiatives.

Dirk has worked with organizations and Fortune 500 companies to create web initiatives that deliver results. More than a decade ago, he created online continuing education courseware for the American Journal of Nursing. This ground-breaking project was done under a grant from the Information Superhighway Fund. As Director of New Media at Murray, he created the first intranet sites for both Warner-Lambert and Johnson & Johnson. Dirk was the original developer of the first United Water resources Internet site and worked with their corporate communications group for a decade.

Dirk worked onsite in the mid-90s at PSEG’s Salem, NJ Nuclear plant to train the trainers on converting static video training content site into interactive courseware. During Y2K he helped ADP develop their first online, software upgrade path for compliance and helped save millions in software packaging and shipping costs to upgrade customers.

For Verizon Wireless, he reduced the cost of HR change management by designing and rolling out ESS/MSS tools (Employee Self-Service/Management Self-Service) resulting in an annual savings of over $10,000,000. Across multiple sales operations intranet and internet projects, Dirk has helped ADP distribute leads, collect sales data and distribute reports in real-time, saving time and millions of dollars.

Dirk has a Bachelor of Fine Arts from the University of the Arts (Philadelphia) as well as an Applied Science degree.

Alice Frable.
Principal and Co-President
Alice Frable is one of the three partners at Murray. Alice employs the methodology that “our strategy is our organization”. She provides leadership, vision and strategy.

Alice joined the company in 1984 and has been an integral part of the company’s growth. Her “hands on” involvement, strong organizational skills and dedication to workflow quickly catapulted her to positions where she could target and manage productivity.

A pivotal point in her career, Alice managed the conversion of over 200 Schering packages from old, agency-style mechanicals to electronic templates. She coordinated the conversion on a global scale, working with Schering manufacturers around the world to make certain the electronic files were accurate to production specifications.

Alice became a partner in 2001 and has helped guide the company to becoming an industry leader. Over the years, her experience in employee relations, production and office management, and vendor coordination has defined a strong foundation for the Murray team. Today, Alice focuses on organizational and infrastructure enhancements to accommodate Murray growth.

Likewise, Alice’s ongoing investment with customers has provided long-time, valuable customer relationships. She manages accounts including ADP, Johnson & Johnson, Radware, Schering, and Verizon Wireless. Her work continues to be globally focused, with Internet sites like ADP GlobalView which will soon incorporate a multi-lingual Content Management Solution, and internal branding solutions for Johnson & Johnson.